Jason DeMarco

Jason DeMarco earned a bachelor’s of arts degree in film/video production from the Savannah College of Art and Design in Savannah, GA.

Jason Demarco likes to go by the name Lich King​.

DeMarco began his tenure at Cartoon Network by co-creating Toonami with Sean Akins, then as a senior writer/producer for Toonami, writing and producing packaging and on-air promos for the programming block. Prior to this, he rose as a production assistant to an associate producer at TNT, where he wrote and produced on-air packaging and promos supporting both original and syndicated films and television series.

As associate creative director for Toonami/Miguzi –two of Cartoon Network’s premier animated action-adventure blocks–DeMarco was critical to the development of signature on-air packaging for shows such as Dragon Ball Z and Sailor Moon that helped established Cartoon Network’s on-air look and feel, and won multiple design awards in the process.

As creative director of sales promotions for Cartoon Network and Adult Swim. he was responsible for developing compelling and innovative national advertiser promotional programs and sponsorships across multiple platforms. Producing more than 150 projects per year, he oversaw the creative development and execution of promotions marketing efforts across the linear networks, video-on-demand, CartoonNetwork.com and AdultSwim.com.

In 2008 DeMarco also founded Adult Swim’s Williams Street Records where he served as the primary A&R (Artist and Repertoire) contact, creating original music albums, as well as successful programs like the Adult Swim Singles Program, supporting on-air series and delivering one of a kind creative partnership solutions for key ad sales clients.

In 2012 Jason DeMarco was promoted to vice president of strategic marketing and promotions for Cartoon Network and Adult Swim. In his new role, DeMarco will be responsible for developing promotional marketing programs that extend each network’s reach, visibility and brand messaging both on and off-channel. Additionally, he will oversee the development and execution of customized integrated promotions and sponsorships that drive revenues for Cartoon Network and Adult Swim’s sales and marketing efforts. DeMarco’s responsibilities will also include supervising all aspects of AYAKM special events and trade marketing activity, including the Cartoon Network and Adult Swim Advertising Upfront programs.

In 2013 DeMarco was promoted to vice president and creative director for on-air at Adult Swim. He will report directly to Mike Lazzo, the executive VP and creative director for Adult Swim. In his new post, DeMarco is responsible for leading the creative direction, development and implementation of all areas of on-air communication, promotion, packaging and sponsorships. He also oversees the internal structure of the on air and the sales promotion creative and production departments, working closely with the Adult Swim marketing team.